Digital Marketing 101 - Lunch & Learn

Digital marketing leverages the internet to reach customers where they live today—on their devices.  While traditional media channels have value for branding and top-of-mind awareness, digital marketing can be used to target potential customers based on their location, online behavior, and demographic information—as well as to enhance business ranking when it comes to online searches. 

There is more information available than ever before concerning effective customer targeting…AND measuring the effectiveness of digital marketing campaigns. 

Heightening basic awareness of digital marketing terms and strategies is important to today’s business operators to maximize their marketing strategies and budget.